Strange Luxury started with a question: what if we redefined luxury skincare and made it attainable for our generation? Strange Luxury is all about clean beauty, curated culture and the confidence that comes with glowing skin. Bella Geminder has always been obsessed with beauty. Giving advice to friends, keeping up with trends, and how beauty goes more than skin deep. She’s been dreaming up a beauty brand since she was ten years old, and her goal hasn’t changed: to make people feel good. Bella has travelled the globe both personally and while modelling in LA for two years, which made her skin super sensitive and she developed dermatitis. She found herself committed to the ‘best of the best’ skincare, but that resulted in a huge routine and huge expense. So she teamed up with a team of clinical scientists to create a high end, high performance edit of skin essentials, without the same high price. Strange Luxury was born.